Mastercard Principal Member

Mastercard Principal Membership for EMI (Electronic Money Institution) platforms provides a range of privileges and opportunities beyond just the issuance of Mastercard-branded cards. Here are some of the benefits that EMIs can enjoy as a principal member of Mastercard:

1. Branding and Marketing: The right to use the Mastercard brand for marketing and advertising campaigns, which can enhance trust and brand recognition for the EMI in the marketplace.
2. Global Network: Access to Mastercard’s international payment system, enabling transactions in many countries around the world where Mastercard is accepted.
3. Expanded Financial Services: The ability to offer customers various financial products and services, such as debit cards, credit cards, prepaid cards, as well as more complex products like business cards and corporate solutions.
4. Participation in Mastercard Loyalty Programs: This includes the opportunity to offer customers participation in the Mastercard Rewards program, which can increase customer retention and satisfaction.
5. Access to Innovations: Mastercard often provides its partners with access to the latest payment technologies and innovative solutions, such as contactless payments, mobile payments, and blockchain.
6. Payment Processing: The right to process payments independently without the need to involve third parties, which can reduce operational costs and improve margins.
7. Control Over Operations: The ability to independently manage rates and commissions, allowing for flexible pricing of their products.
8. Support and Training: Mastercard provides training, technical support, and consulting on security issues, regulatory compliance, and industry best practices.
9. Network Security and Fraud: Access to Mastercard’s resources and tools for transaction security and fraud protection.
10. Payment Innovations: The chance to participate in pilot projects and early adoption of new payment products and technologies.
11. Cross-selling: The ability to cross-sell other products and services using Mastercard’s platform and tools.

These opportunities can significantly increase the competitiveness of an EMI in the market, expand their offerings to customers, and contribute to broader market penetration across different segments.